> As Gen Z gets older, this trend is likely to grow and further entrench Apple's market share, making it increasingly difficult for rival companies to capture n

> As Gen Z gets older, this trend is likely to grow and further entrench Apple's market share, making it increasingly difficult for rival companies to capture new customers and make inroads. This is the closing statement in the article, but doesn't seem to be supported by the data and arguments provided. Why would a generation entering the workforce and establishing their careers necessarily cause entrenchment of an existing trend? If anything, as the biggest reasons for Apple's popularity in that generation seems to be driven by social factors, their advantage could very well fade as they leave behind their childhood social circles and build new ones.