Without disclosing too much, I am fairly involved around this topic, and I would say it's definitely heading for deprecation this year. The key giveaway is that

Without disclosing too much, I am fairly involved around this topic, and I would say it's definitely heading for deprecation this year. The key giveaway is that Google Analytics 3 will be shutting down in July[0] and AMP has made no progress towards supporting Google Analytics 4[1]. I think it'll be deprecated at first rather than shut down because there are still billions of AMP documents floating around the web. [0] https://support.google.com/analytics/answer/11583528?hl=en https://support.google.com/analytics/answer/11583528?hl=en [1] https://github.com/ampproject/amphtml/issues/24621 https://github.com/ampproject/amphtml/issues/24621