Note that this is US-only. That said, it is easy to extend to other developed market. Even in developing markets like India and China, apple products are posit

Note that this is US-only. That said, it is easy to extend to other developed market. Even in developing markets like India and China, apple products are positioned as status symbols. Even if you disagree with that, it is difficult to argue against apple’s vertical integration of software, hardware and supply chains. the android market has no equivalent and there is no “android” brand. for a good source of anecdotal data, look to the used device market. apple products retain value well.