Twitter's ability to provide reach seems to be diminishing rapidly, whether mastodon thrives or not. I don't know that they'll ever cross on an imaginary chart

Twitter's ability to provide reach seems to be diminishing rapidly, whether mastodon thrives or not. I don't know that they'll ever cross on an imaginary chart over time; it could be that twitter always delivers reach better than mastodon does, but the gap between them is definitely shrinking. One of the things people keep finding on mastodon is that engagement is vastly higher on mastodon. The same post on both platforms might seem to get thousands more impressions on twitter (reach), but received far more comments and likes and boosts on mastodon (engagement). Some people are truly pursuing reach, and so far if you want to get the attention of a fast-food brand or congressional staffer, twitter is your better bet. Some people are actually more interested in engagement, even when they didn't realize it was an option since there's so little of it outside the top tier on twitter.