Due to a lack of "The Algorithm" you actually get much more reach on mastodon with fewer followers. Users who follow you will always get your posts, period. Th

Due to a lack of "The Algorithm" you actually get much more reach on mastodon with fewer followers. Users who follow you will always get your posts, period. There is no mechanism which will randomly or otherwise restrict the reach of your posts, it's dependent solely on the number of followers. No exaggeration, every user I've seen come from Twitter has remarked on this fact. It's a very frequent topic of conversation across the entire network. The flipside of this coin is that mastodon is bad for Brands. There's no mechanism for forcing your posts into other users' feeds, you need to actually earn followers organically. Which is to say, mastodon takes work and active maintenance to build and keep a sizable following, but your posts reach 100% of your followers. Because those followers are people who made an active decision to follow you, they are vastly more likely to share your posts to their followers. Also, all of this is by design. Mastodon was designed for people to connect with each other. Lack of advertising is a feature that mastodon users generally value very highly. To be successful as a Brand on mastodon, you have to actually be valuable to people on mastodon. It's hard, and you can't just throw money to make the work go away.