> What are advertisers going to do to lure me into watching ads for longer than 6 seconds? I'll admit the K-Mart "ship my pants" ad got me to stick around a wh

> What are advertisers going to do to lure me into watching ads for longer than 6 seconds? I'll admit the K-Mart "ship my pants" ad got me to stick around a while longer. It'll probably be more of that.