> ...if you're, say, McDonald's, you can't say a hamburger is $3.00 in your TV ad because it'll be $3.18 in Michigan, and $3.30 in California... That really so

> ...if you're, say, McDonald's, you can't say a hamburger is $3.00 in your TV ad because it'll be $3.18 in Michigan, and $3.30 in California... That really sounds like a McDonalds problem. Why should everyone put up with a bait and switch so huge companies can have an easier time advertising? If they need to advertise a 3$ burger all over the country, then they should be ready to pay the cost differences of providing that burger everywhere.