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30,000,000 hits 360,000 resulting emails = 1.2% conversion, if my sleep deprived brain is still working! Was anyone expecting more?
by Tim-Boss 15y ago
30,000,000 hits
360,000 resulting emails
= 1.2% conversion, if my sleep deprived brain is still working!
Was anyone expecting more?
- BryanB55 15y agothat seems reasonable to me if you look at the nature of the start page and how broad and untargeted the traffic is. I would think a lot of people opened their browser and then just opened another tab without letting it interrupt what they originally opened their browser to do.
- gkoberger 15y agoThat math misses some details. There were 30MM hits to about:home, which didn't have an email form. It just had a link to http://mozilla.org/sopa http://mozilla.org/sopa, which got about 2MM hits. The SOPA page has a big link to the EFF. The EFF site has a tiny box where you can put your zip in to send an email. So, with all those steps, 1.2% isn't bad. The point of Mozilla's efforts wasn't to just send mail. We were trying to educate people. And 30MM people read about SOPA.