The other thing is that, take airline pricing for example, 80% of consumers fly 0-2 round trips a year, and half of Americans don’t fly in a given year…which me

The other thing is that, take airline pricing for example, 80% of consumers fly 0-2 round trips a year, and half of Americans don’t fly in a given year…which means that many consumers don’t do the repeat buying to get screwed and change their behavior, or want to spend several hours researching how to save $35…