3 ms·
Aha, so the reason the "refreshed" logo looks damn near identical to the original is because the brief is not "give us a new logo" but "give us the old logo but
by Gordonjcp 4y ago
Aha, so the reason the "refreshed" logo looks damn near identical to the original is because the brief is not "give us a new logo" but "give us the old logo but fixed so we can put it on our website, print it on paper, and vinyl cut it on the side of a van, and it won't look wrong" then.