4 ms·
I'm not so sure about that. I don't think it will be practical and easy to regulate. How to distinguish commercial speech from other opinionated free speech? Ad
by iisan7 4y ago
I'm not so sure about that. I don't think it will be practical and easy to regulate. How to distinguish commercial speech from other opinionated free speech? Advertising from informing? I can't think of an easy legal fix here. Are you saying that we can/should ban a concept like 'puffery'?
And all of this is trying to hit a target that is falling away in the rear view mirror. We can ban billboards and TV ads, but it's going to be harder to ban internet bribes and lies.
- Retric 4y agoI am not saying we need to ban all puffery, but rather the term has stopped meaning things that are so ridiculous people don’t believe it. There’s a difference between saying you can trade Pepsi points for a military jet vs a saying like “all natural” where most consumers don’t realize it’s considered meaningless by regulators. “Made 100% from orange juice” for example is intended to deceive people where what’s actually going on is they’re using the orange peels to make new flavor compounds which are then added back in. It doesn’t matter what the actual words mean if the goal is deceive then clearly it’s a deceive statement.