> Advertising definitely works, though not on everyone. It works on everyone. In fact, the people who swear "ads don't work on me" are the easiest people to ad

> Advertising definitely works, though not on everyone. It works on everyone. In fact, the people who swear "ads don't work on me" are the easiest people to advertise to, because they are hyper aware of advertisements, and even saying to yourself "I won't use X product because Y" is simply enforcing a brand choice based on... advertising.