3 ms·
You aren’t wrong but the majority (certainly by dollars spent) of ads you see are not simply letting people know your business is in the shop or wagon associate
by voisin 4y ago
You aren’t wrong but the majority (certainly by dollars spent) of ads you see are not simply letting people know your business is in the shop or wagon associated with them - they are to manufacture desire to drive sales. You can have a directory like the Yellowpages for simply finding the contact information of someone to fulfill a need you already have, but no one looks at a directory to get ideas of things they may want.
- rpmisms 4y agoSure, but that doesn't define advertising. I really like useful ads, and I've gotten some very nice products that I simply hasn't heard about before through advertising. I also dislike the modern "you already know about this beer, but drinking it will surround you with swedish bikini models" type of ad, but something like YNAB's simple "Hey, you need a budget" is awesome, because you do, indeed, need a budget.
- jonathankoren 4y agoThere needs to be a special category for ads that are literally targeted to like 12 people. For example, Northup Grumman taking out a Super Bowl ad in for the B-21 stealth bomber. They might as well started it with, "This is a very special message to Secretary of the Air Force Deborah Lee James." https://www.military.com/video/aircraft/military-aircraft/northrop-grummans-2015-super-bowl-ad/4023069094001 https://www.military.com/video/aircraft/military-aircraft/no...