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> because the fees are hidden and the total cost appears lower Consumers still understand the total cost, albeit at the end. We aren't tricked into accepting i

• IncRnd 4y ago
  > Take Airbnb for example. Consumers compare and find listings, but at checkout, the extra charges get added. They see what they will pay, but at this point they just "accept it", rather than starting over again. That's the point. These sorts of hidden fees are used to trick consumers. A consumer who just read through two different website offerings, only to see a hidden fee at the end of each likely will give up, despite not actually understanding any more about which possible offering is the lower-cost offering. Hidden fees are literally lying to the consumers. No the offering isn't actually $0.99, it's $271.