The problem is when the customer chooses the lowest price only to find it stacked with fees before checkout, they don’t think ‘wait a minute, this is more expen

The problem is when the customer chooses the lowest price only to find it stacked with fees before checkout, they don’t think ‘wait a minute, this is more expensive than some of the other flights I saw on the original search page. I’d be better off going back and trying one of them’ The customer assumes that all those other prices would also be lowballing them and that if they went back and chose one they’d end up with an even higher final bill. Starting with the lowest base price seems like a good strategy to get the lowest total price when all the prices are up charged the same.