2 ms·
People who've already wasted time getting to the point where they can see the fees, and are confident that all your competitors do the same thing anyway, aren't
by yamtaddle 4y ago
People who've already wasted time getting to the point where they can see the fees, and are confident that all your competitors do the same thing anyway, aren't likely to bail over them.
That's probably the most accurate way to state the "preference".
- acdha 4y agoExactly: there’s a ton of psychology research around that effect and businesses use these techniques because they work. I applaud California for trying to make this illegal since something reliably profitable is not going to stop otherwise.
- brigade 4y agoIncidentally, California mostly [1] already bans hidden fees for cars, and IMO the car-buying experience in California is better for it compared to other states. [1] the current workaround is dealers listing the MSRP on their websites and arguing that that isn't an advertised sale price... but at least that only works for new cars.