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I interpreted that as suggesting people would wind up buying nothing if all the options are perceived to be too expensive. But sone people will continue down th
by jghn 4y ago
I interpreted that as suggesting people would wind up buying nothing if all the options are perceived to be too expensive. But sone people will continue down the rabbit hole if you get them in the funnel to start with
- IncRnd 4y agoHow did you interpret the text to mean that? Higher conversion doesn't mean nothing was purchased. the opposite nearly always results in higher conversion, where there is a lower up-front price and fees are only tacked on during checkout.
- anon84873628 4y agoYour parent meant _some_ people end up purchasing nothing, when the initial price shown is higher. Basically the top of the funnel is more price sensitive than after they have already progressed a bit towards the purchase.
- IncRnd 4y agoThank you. I do understand that, but that comment was in the context of being an interpretation of something that clearly didn't state that, which is why I asked for clarification as to how that interpretation had come about.