> This is also a case where consumers say they want one thing, but their behavior is a different matter. For example, pretty much everyone says they prefer the

> This is also a case where consumers say they want one thing, but their behavior is a different matter. For example, pretty much everyone says they prefer the full price to be shown up front in search result pages. But, as someone who is privy to a ton of A/B testing in this area, the opposite nearly always results in higher conversion, where there is a lower up-front price and fees are only tacked on during checkout. You think your customers don't know what they're talking about...because the data you gleaned from abusing them says otherwise? Dictator logic: "My approval rate is 100%! People clearly love what I'm doing!"