> This is also a case where consumers say they want one thing, but their behavior is a different matter. For example, pretty much everyone says they prefer the

> This is also a case where consumers say they want one thing, but their behavior is a different matter. For example, pretty much everyone says they prefer the full price to be shown up front in search result pages. But, as someone who is privy to a ton of A/B testing in this area, the opposite nearly always results in higher conversion, where there is a lower up-front price and fees are only tacked on during checkout. Consumers are very consistent here. You are comparing what consumers want: clear, upfront pricing so they can pick the lowest cost option, with what companies want: more sales. The fact that putting your pricing upfront causes you to lose customers because your competition is hiding costs is as you point out a dysfunctional market problem. But the consumers involved are not being hypocritical.