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They've had enough time to see how well CSS-Tricks traffic is converting into customers, and perhaps there is a strong decline for the past couple of months, bu

They've had enough time to see how well CSS-Tricks traffic is converting into customers, and perhaps there is a strong decline for the past couple of months, but this is entirely my own speculation. You might be right, but I'd hope they weren't looking at it that way. Content sites like that are a long play. I've encountered lots of people who seem to have extra trust for DigitalOcean because of their (admittedly good) content and while they might not have directly "converted" from a specific article, it has hugely helped DO's brand. A site like CSS Tricks is so valuable in the long term rather than for short term conversions.

logifail 4y ago
> I've encountered lots of people who seem to have extra trust for DigitalOcean because of their (admittedly good) content and while they might not have directly "converted" from a specific article, it has hugely helped DO's brand Umm, I am a customer of DigitalOcean, have several production workloads with them, yet until reading this article today I had no idea they had "content" of this type.
- jakelazaroff 4y ago
  Okay, that makes one of you? I am exactly the person GP is describing — I ended up reading a lot of their tutorials and when I needed a VPS, I decided to go with DigitalOcean because I already trusted the brand.
- petercooper 4y ago
  That's fair enough, but also why any larger company should have a broad strategy for marketing and sales as there are a lot of routes that customers take. I once ended up in a multi year contract with a company because I ended up in their IRC channel and I liked it. Did they get most of their customers that way? I imagine not. That said, DO is pretty well known in developer circles for its thousands of tutorials (less so for its ownership of CSS Tricks which is very recent) but that is certainly not universal.

logifail 4y ago

> I've encountered lots of people who seem to have extra trust for DigitalOcean because of their (admittedly good) content and while they might not have directly "converted" from a specific article, it has hugely helped DO's brand Umm, I am a customer of DigitalOcean, have several production workloads with them, yet until reading this article today I had no idea they had "content" of this type.

jakelazaroff 4y ago
Okay, that makes one of you? I am exactly the person GP is describing — I ended up reading a lot of their tutorials and when I needed a VPS, I decided to go with DigitalOcean because I already trusted the brand.
petercooper 4y ago
That's fair enough, but also why any larger company should have a broad strategy for marketing and sales as there are a lot of routes that customers take. I once ended up in a multi year contract with a company because I ended up in their IRC channel and I liked it. Did they get most of their customers that way? I imagine not. That said, DO is pretty well known in developer circles for its thousands of tutorials (less so for its ownership of CSS Tricks which is very recent) but that is certainly not universal.