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Apple never actually capped textbooks at $14.99 (from my understanding). What they've done is launch with all the textbooks at $14.99 or less. They're setting a
by alanfalcon 15y ago
Apple never actually capped textbooks at $14.99 (from my understanding). What they've done is launch with all the textbooks at $14.99 or less. They're setting a precedent and I'm sure they're hoping it pressures all textbooks to follow suit, but nowhere did I read anything about Apple requiring all future textbook offerings to follow the launch pricing.
- mdwrigh2 15y agoAccording to The Verge article[1], it looks like Apple requires the price to be $14.99 unless iBooks is the sole distribution mechanism. [1]: http://www.theverge.com/2012/1/19/2718357/apple-ibooks-2-textbook-partners/in/2482474 http://www.theverge.com/2012/1/19/2718357/apple-ibooks-2-tex...