Seems like these examples are selected as the ones where the corp overall actually likes the logo they have to begin with. So to be most successful at giving t

Seems like these examples are selected as the ones where the corp overall actually likes the logo they have to begin with. So to be most successful at giving the client what they want, they need to make no drastic changes. While still earning comparable designer fees as if a whole new logo was produced instead. So everybody wins.