$20 is a steep price to pay, but I think users who would pay to see less ads are most likely users who don’t click on ads? So from that perspective it might be

$20 is a steep price to pay, but I think users who would pay to see less ads are most likely users who don’t click on ads? So from that perspective it might be a different calculus? Also, twitter got away with half as many ads or something like this. Personally I’d pay $10 a month, but I don’t know about others.