3 ms·
The first thing I thought was "Corporate needs you to find the difference between these two pictures"
by lethologica 4y ago
The first thing I thought was "Corporate needs you to find the difference between these two pictures"
- fuzzfactor 4y agoSeems like these examples are selected as the ones where the corp overall actually likes the logo they have to begin with. So to be most successful at giving the client what they want, they need to make no drastic changes. While still earning comparable designer fees as if a whole new logo was produced instead. So everybody wins.