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The irony is that the most promoted company on Facebook isn't paying for those ads with sponsorship. I just opened Facebook and here's the top "suggested post"
by technion 4y ago
The irony is that the most promoted company on Facebook isn't paying for those ads with sponsorship.
I just opened Facebook and here's the top "suggested post". Of course it's a "news" story, which is itself just a repost of someone's Tiktok video. The Tiktok logo is prominently displayed in the tumbnail.
https://imgur.com/a/YJoiR4A https://imgur.com/a/YJoiR4A
In between all that content, is Facebook Reels. Most promoted Reels are just reposts from Tiktok. There was literally a "Content Creator" named "It's gone viral on Tiktok!" that for a while was the most commonly promoted Facebook reel I would see.
Edit: here's a screenshot of Reels: https://imgur.com/a/OhVvbSf https://imgur.com/a/OhVvbSf