37Signals could've completely avoided the controversy by just saying "we contacted the user who uploaded the 100 millionth file to tell them that the file they

37Signals could've completely avoided the controversy by just saying "we contacted the user who uploaded the 100 millionth file to tell them that the file they uploaded at 12:34 was the 100 millionth file and they wrote back and said it was a picture of their cat".