YouTube made 28bn in ad revenue and probably somewhere in the range of 5-10bn (and growing) in ad-free subscription revenue last year, so it's clearly a viable

YouTube made 28bn in ad revenue and probably somewhere in the range of 5-10bn (and growing) in ad-free subscription revenue last year, so it's clearly a viable model even if what you say is partially true. That said, I'd argue that YouTube's content is far more valuable than Meta's, and its ads are far more intrusive, so the incentive to pay is much higher.