So Amazon's underground PR effort got Sarah Lacy to write a largely negative article about how they're destroying the publishing business by dumping books at be

So Amazon's underground PR effort got Sarah Lacy to write a largely negative article about how they're destroying the publishing business by dumping books at below cost and overpaying authors? That's a pretty paranoid POV. Both Amazon and Apple want to obsolete publishers and labels eventually. It's a no brainer. They're high-overhead middlemen that are adding less to the value chain every day. By eliminating them, they can lower prices to consumers while increasing profit to themselves as the new distributors of content.