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It's almost as if the media narrative around Twitter might not match reality.
by celestialcheese 4y ago
It's almost as if the media narrative around Twitter might not match reality.
- Waterluvian 4y agoTwitter went from an unprofitable business to a very unprofitable business. It may be comforting to call it a “media narrative” but facts are facts. Maybe they can somehow turn it around but I don’t see how.
- cinntaile 4y agoThat doesn't sound accurate. Considering all the lay-offs and other cost cuts it should have gone from very unprofitable to unprofitable.
- Waterluvian 4y agoOver half their advertisers have yet to return. Might be why Elon is personally promoting ads.
- dmix 4y agoSource? Edit: 625 out of 1000 top companies advertising in sept weren't advertising in first weeks of Jan. https://www.cnn.com/2023/02/10/tech/twitter-top-advertiser-decline/index.html https://www.cnn.com/2023/02/10/tech/twitter-top-advertiser-d...
- pessimizer 4y agoThat doesn't have anything to do with verification badges, that has to do with the anti-Musk fandom lobbying his advertisers.
- CaptainZapp 4y agoIt probably has more to do that reputed brands don't want to be associated with the cesspool that Mr. Musk allowed back onto the platform Threatening your customers[0] in the process is probably also not a winning formula. [0] https://www.businessinsider.com/elon-musk-name-shame-advertisers-who-pull-budget-2022-11?r=US&IR=T https://www.businessinsider.com/elon-musk-name-shame-adverti...
- kerpotgh 4y agoAdvertisers trying to reach the most number of people don’t want to associate with toxic discourse that disparages a lot of the populace. It’s about as free market as it gets.
- jackson1442 4y agoThey’re also saddled with billions in interest payments on Elon’s debt now, so markedly worse off than before.
- WA 4y agoThey replaced their bill for a somewhat productive workforce with a bigger, completely unproductive interest bill. So no, Twitter didn’t become less unprofitable.
- _blz2 4y agothis is straight up false.
- hotpotamus 4y agoGot any financial documents about it that you'd care to share? I'm sure they'd be of interest. I was also under the impression that Musk blew a huge hole in the finances of an already marginal business, but I don't think I or anyone besides Twitter insiders actually have the numbers now.
- flangola7 4y agoWhich part? It's public knowledge that Twitter was barely afloat before Musk. Since then most of the pumps (advertisers) keeping water out of the ship have been lost overboard. Twitter's debt management alone is a billion dollars per month.
- vishal0123 4y agoCalling it "facts are facts" without any source does not make it true.
- Waterluvian 4y agoYou’re right. I had something to say but didn’t take the time to support it. https://amp.cnn.com/cnn/2023/02/10/tech/twitter-top-advertiser-decline/index.html https://amp.cnn.com/cnn/2023/02/10/tech/twitter-top-advertis...
- vishal0123 4y agoTBH, that is the definition of media narrative. I don't see any dollar value in the report for twitter losses. It could be that the market is flexible and those advertisers were replaced by someone else(not saying that happened, but the article is hardly proof of twitter's losses)
- Waterluvian 4y agoI think it becomes troublesome when the data is confidential and the company is private. Do we just not talk about anything when we don’t have hard data? On the other hand, they are reporting a study that they may have even paid for and don’t actually share the details of the study. So I certainly see your point. On the other other hand, I think the “soft” signals like Elon asking people to hit the like button for ads, or the various reports of orgs pulling their ad campaigns suggests that there is general distress. Which is what’s on my mind when I think it’s more than a “narrative,” which I tend to interpret as hand wavy “media bias” used to explain away anything that doesn’t support one’s own narrative.
- micromacrofoot 4y agowhat is the reality? pretty hard to find anything positive to counter how much ad revenue twitter has lost
- lagniappe 4y agoPeople still talk about it incessantly. Mindshare is worth something even if you can't spend it. Like they say, no publicity is bad publicity.
- Someone1234 4y agoBy all means go ahead and inform us on the actual reality? This is what I had read: > Overall, advertising spending by the top 30 companies fell by 42% to an estimated $53.8 million for November and December combined, according to Pathmatics, despite an increase in spending by six of them. Is that inaccurate and if so, why?
- celestialcheese 4y agoThe next sentence of that quote is pretty illustrative. > Pathmatics said the previously unreported figures on Twitter advertising are estimates. The firm bases its estimates on technologies that track ads on desktop browsers and the Twitter app as well as those that mimic user experience. > But the company said those estimates do not account for deals advertisers may receive from Twitter, or promoted trends and accounts. “It is possible the spending data could be higher for some brands” if Twitter is offering incentives, Pathmatics said in an email. It's all speculation across the board - people want musk to finally fail, and that possibility produces some delicious schadenfreude. I am in this industry, and don't trust for a second the estimates "Pathmatics" cites. Everytime I've seen these types estimates on properties where I know the real numbers, they are off significantly, in both directions. The numbers come from comps, and some sampling of Desktop ad impressions and a twitter client. That's so far away from what the real numbers are that it's just a fuzzy guess. 1 - https://www.euronews.com/next/2023/01/19/twitter-musk-consumer-advertising#:~:text=Overall%2C%20advertising%20spending%20by%20the,on%20Twitter%20advertising%20are%20estimates https://www.euronews.com/next/2023/01/19/twitter-musk-consum....
- kerpotgh 4y agoEven if you don’t buy any other discourse the market has spoken. They have never been as unprofitable as they are now.