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• endersshadow 15y ago
  I'm going to agree with you. The blog is from a company that sells a customer retention product. Additionally, I've built analysis systems for more than one national retailer, and customer retention is seen as very important and usually one of the first things they try to tackle. The biggest problem is that they don't have the cleanest of data, so that's the big part in implementing good retention strategies. These aren't so much "Myths of Customer Retention" as they are contrived introductions to a marketing pitch. I've done plenty of work in the customer analysis area and never have I encountered any of these so-called "myths."