I believe they have many publicists writing stories. I have google alerts on a somewhat niche technology and there are like 5 articles every week from small new

I believe they have many publicists writing stories. I have google alerts on a somewhat niche technology and there are like 5 articles every week from small news sources writing about that particular technology. A quick google search by a decision maker will see all these articles and think, wow this is popular - so it must be good. I'm surprised more companies are not doing this. With the help of "AI" you could generate a bunch of "news" articles and they will get picked up by Google SERP. Even if noone reads the articles it will still make said technology seem popular.