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> No one is going to ban Google Analytics. The fact that this article was written by a competitor did not go unnoticed. It is already non-compliant with the GD
by atoav 4y ago
> No one is going to ban Google Analytics. The fact that this article was written by a competitor did not go unnoticed.
It is already non-compliant with the GDPR according to EU data privacy regulators for precisely that reason after the Austrian data privacy regulator declared it illegal. I had customers scrambling to remove google analytics because they feared visitors/lawyers suing them for that GDPR violation. Also fines up to 4% of the concerns world wide sales volume might not be a joke to your company.
So yeah technically nobody is going to ban google analytics, because they already did..
- granzymes 4y agoYou should tell your clients that there are still compliant ways to integrate Google Analytics even assuming the new legal framework doesn't stick. But the Trans-Atlantic Data Privacy Framework was signed in December, so the current GDPR rulings are a moot point since those were about Privacy Shield. Should take another few years to find out what the courts think of the latest agreement. Eventually one of them will work.
- stiray 4y agoAnd NOYB is already preparing to take it down, like it did with previous agreement. https://noyb.eu/en/open-letter-future-eu-us-data-transfers https://noyb.eu/en/open-letter-future-eu-us-data-transfers I just dont understand why would you dangle left and right with your businesses. Why don't you just set up a local analytics (there are bunch of oss alternatives) and get rid of google analytics?
- hakre 4y agoAlso I don't get it. People sometimes seemed to be obsessed by analytics that much they forget making their website. And then replace doing the real work with decisions by numbers they get out of "Analytics". And all that on the cost of the privacy of the customer. Often only for negative gain.
- atoav 4y agoWhat I tell my clients is that it is their responsibility to care about their customer's data and that I as a customer certainly feel better about brands that treat me well.
- wkat4242 4y agoI doubt one of them will really work. The US and EU have a very different concept of privacy. Not just for government espionage (US citizens have good protection but everyone else is fair game) but also for commercial purposes. For us in the EU everything should be opt-in, a bit like Apple does on iOS but Google refuses to implement on Android. It's really telling that the politicians have no recourse but to try the same thing over and over again instead of just coming up with a real solution. There probably isn't one.
- hakre 4y agoalternatively you could also tell your clients about how costly that is, which cheaper and more user-friendly alternatives exists. also if you stop using analytics and do this right, you gain performance and visits and keep your site on the right track. but that's an art, not a product to sell, sorry.