Sure, but the numbers aren’t true to that either. It’s called vanity sizing and it’s been around for decades. It’s not even a crazy thing. People just want a w

Sure, but the numbers aren’t true to that either. It’s called vanity sizing and it’s been around for decades. It’s not even a crazy thing. People just want a way to know what to buy at the store, so the numbers are more a matter of tradition than anything. “34” people like to buy “34” or are maybe comfortable moving on to “36” or “38” as they age and willfully let themselves go. Regardless of where fashion has the waistline fall this year, or how bodies are transforming, the product strategy involves putting the right number on the right fit.