Relevant excerpt: It's funny how we once thought of it as worrisome to see other startups pursuing our idea. It's so clearly the opposite of worrisome! The mor

Relevant excerpt: It's funny how we once thought of it as worrisome to see other startups pursuing our idea. It's so clearly the opposite of worrisome! The more the merrier! All these startups are helping each other get the public exposed to commitment devices. It's like my brother who has a sushi restaurant in Peoria, IL with one primary competitor in town. Since most people in town haven't even tried sushi, most of the marketing that my brother's competitor does is just creating new sushi eaters, some of whom will then presumably eat at my brother's restaurant. Anecdotally, that effect dwarfs any actual customer stealing that the competitor may do. With Beeminder and StickK and now Aherk and others, it's like that but even more so: 99% of the population hasn't heard of a single one of us!