It isn't a major part of Google's costs, nor a major part of Apple's revenue. Subsidies from apps, while they are usually bundled apps, which Apple doesn't do,

It isn't a major part of Google's costs, nor a major part of Apple's revenue. Subsidies from apps, while they are usually bundled apps, which Apple doesn't do, are commonplace in hardware vendors' income. For PC makers, it is a more significant part of their business model.