Sites like Megaupload are another step along the way to changing the music business. To break a new act, it's all about mindshare, branding, building up a name.

Sites like Megaupload are another step along the way to changing the music business. To break a new act, it's all about mindshare, branding, building up a name. The labels (used to) control that entirely. With an alternate channel, the hegemony of the handful of major labels is threatened. Once someone has the mindshare, you can monetize by touring, merchandise, and numerous other ways. (The label response to this trend is "360 deals" but that's another topic.) Ever checked the math on a major label contract? Check Albini's "problem with music" for a quick refresher. It makes the most predatory VCs look like choir boys.