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I have a friend who is a published author and professional freelance copywriter. When I first showed her ChatGPT she was nonplussed. A writing group that she's
by steelframe 4y ago
I have a friend who is a published author and professional freelance copywriter. When I first showed her ChatGPT she was nonplussed. A writing group that she's in described some of the fictional content it created as "soulless."
She's just been hired by a client to copywrite ChatGPT-generated blog content to make it "more human." Ordinarily it takes her about 3 hours to author a blog post for a client. Now it takes her 30 minutes to "fix up" a ChatGPT-generated blog post, saving the client about 2.5 hours of copywriting expense.
She's beside herself that she's no longer getting paid to author content but is instead fixing up machine-generated content so that Google doesn't penalize the ranking. I get the sense that we are now in a cat-and-mouse game between the AI models used to generate content and the AI models used to detect AI-generated content, and people like my friend will soon be out of a job entirely.
- semicolon_storm 4y agoCopywriters calling GPT content soulless is truly the pot calling the kettle black. Copy is the most useless, soulless content out there that for some reason every product is expected to have.
- nzoschke 4y agoFascinating. Her client could still pay her for 3 hours if they wanted to… I’m guessing they are using the free or cheap version for ChatGPT and they are getting similar value from her. Without her skills the content is worthless. Of course that doesn’t address the underlying emotional impact of the job changing from authoring original content to proof reading for a robot.
- yucky 4y agoContent will follow the same law of supply and demand as everything else. Since we literally can't increase demand anymore (everybody is online all the time already), the exponential increase in supply is going to drive the cost of content through the floor. Content creation is not a good business to be in now.
- JohnFen 4y agoThe issue here is that she's being asked to do a job outside her expertise. What she's doing isn't writing, it's editing. Two different things.