These companies (and there are several undifferentiated players) are now at a point in their development where the pressure to lose less money or (gasp!) potent

These companies (and there are several undifferentiated players) are now at a point in their development where the pressure to lose less money or (gasp!) potentially make money must be increasing dramatically. I can't imagine there's much of a lock-in for current or previous users though, so as prices increase I'd bet demand decreases dramatically. There's also no real novelty anymore, unless it's tourists from a smaller center that doesn't have scooters.