I think it's a good brand for a note-taking app. Many note-taking apps pitch themselves as the next evolution in your thinking, a tool that will unlock a new le

I think it's a good brand for a note-taking app. Many note-taking apps pitch themselves as the next evolution in your thinking, a tool that will unlock a new level of intellectual productivity. Their meme brand would be galaxy brain. Frankly, a lot of them are terrible because of their galaxy brain attitude, because by overpromising they convince you to invest a lot of time that would be better spent on something with more direct upside. The grug meme tells you that they're trying to buck that trend.