I totally made this mistake many times. Oh they are a marketing agency, they must be experts in this. Well maybe they are, but they don’t know MY customer. I’v

I totally made this mistake many times. Oh they are a marketing agency, they must be experts in this. Well maybe they are, but they don’t know MY customer. I’ve spoken to 1000s of my customers at this point. It doesn’t always matter what industry standard is, it matters what my customer wants.