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I’m not so sure this is great news for Twitter. Twitter can drive 5x as many clicks as… a niche tech website that has 0 business plan. It essentially puts a cap
by SilverBirch 4y ago
I’m not so sure this is great news for Twitter. Twitter can drive 5x as many clicks as… a niche tech website that has 0 business plan. It essentially puts a cap on Twitter, the most active/popular account can drive less than 1m clicks, and you can’t reproduce that because that account is owned by a guy literally tweaking the algorithm to prefer his own posts. Now think about advertising where the click through is going to be an order of magnitude lower, and the reach is going to be orders of magnitude lower. It’s not really setting the world on fire…