In fact, the way that most of the privacy-friendly analytics tools advertise their services isn't compliant with GDPR either, as there's a broad consensus that

In fact, the way that most of the privacy-friendly analytics tools advertise their services isn't compliant with GDPR either, as there's a broad consensus that third-party based analytics (even without cookies) cannot be enabled solely based on legitimate interest [1]. Nothing against your service or the myriad other privacy-friendly analytics services, which arguably are more privacy-friendly than Google Analytics, I wouldn't take legal advice from them though as clearly they're often interpreting legislation generously in their favor as well. Unfortunately we're long past the point where people can rely on any vendor being factually correct, it's just about who can shout their truth the loudest (which is bad for publishers as they might be the ones getting fined for relying on these claims). 1: https://www.degruyter.com/document/doi/10.1515/icom-2020-0004/html?lang=en https://www.degruyter.com/document/doi/10.1515/icom-2020-000...