5 ms·

I hate to say it, but branding a public space is disgusting. Advertising just won't quit. "Now when you step outside, you can enjoy fresh Nestlé air blowing th

I hate to say it, but branding a public space is disgusting. Advertising just won't quit. "Now when you step outside, you can enjoy fresh Nestlé air blowing through free standing Burt's Bees sycamore trees at 1Password Park. Bring your whole nuclear family!". You can do good in your community without being gaudy.

arikr 4y ago
Yes. I think the classier version is to name it something else that seems like a normal park name. That way the employees and users can enjoy knowing the inside secret, but it doesn’t look gaudy to the world. The way they’ve done it is very black mirror vibes.
- bigmattystyles 4y ago
  https://youtu.be/ZAKrb9b4s28?t=103s https://youtu.be/ZAKrb9b4s28?t=103s
  - tims33 4y ago
    This one too: https://www.facebook.com/100066178766049/videos https://www.facebook.com/100066178766049/videos
thatfrenchguy 4y ago
Yup, pretty easy to just give the money, put a small plaque, and not put your name everywhere.
extr 4y ago
I would agree, purely on aesthetic grounds "1Password Park" sounds terrible. An example of how this can be done better would be something like the Institute for Contemporary Art in Richmond, VA [1]. The building itself is known as the "Markel Center" (Markel being the large insurance company that paid for it), and they have a small sign out front. I don't mind that at all. It helps that the name is a proper name, after the founder of the company, and it's not a well known B2C brand. [1] https://goo.gl/maps/9Abqu6yRH5NygJJa7 https://goo.gl/maps/9Abqu6yRH5NygJJa7
- benatkin 4y ago
  Juan Password Park would sound better. Or Juan Pass Park if there is anything approximating a pass.
deburo 4y ago
Just imagine googling around and see the name of this park. I’d probably think it’s a joke.
- kevin_thibedeau 4y ago
  It'd be even funnier to have a pond stocked with phish.
cush 4y ago
I totally agree. Instead of advertising, a much more effective way to get a company's brand recognized using small towns is to dump hazardous chemicals in them and light them on fire. We should do that more. Who needs parks anyhow? Less land for parking lots!

arikr 4y ago

Yes. I think the classier version is to name it something else that seems like a normal park name. That way the employees and users can enjoy knowing the inside secret, but it doesn’t look gaudy to the world. The way they’ve done it is very black mirror vibes.

bigmattystyles 4y ago
https://youtu.be/ZAKrb9b4s28?t=103s https://youtu.be/ZAKrb9b4s28?t=103s
- tims33 4y ago
  This one too: https://www.facebook.com/100066178766049/videos https://www.facebook.com/100066178766049/videos

thatfrenchguy 4y ago

Yup, pretty easy to just give the money, put a small plaque, and not put your name everywhere.

extr 4y ago

I would agree, purely on aesthetic grounds "1Password Park" sounds terrible. An example of how this can be done better would be something like the Institute for Contemporary Art in Richmond, VA [1]. The building itself is known as the "Markel Center" (Markel being the large insurance company that paid for it), and they have a small sign out front. I don't mind that at all. It helps that the name is a proper name, after the founder of the company, and it's not a well known B2C brand. [1] https://goo.gl/maps/9Abqu6yRH5NygJJa7 https://goo.gl/maps/9Abqu6yRH5NygJJa7

benatkin 4y ago
Juan Password Park would sound better. Or Juan Pass Park if there is anything approximating a pass.

deburo 4y ago

Just imagine googling around and see the name of this park. I’d probably think it’s a joke.

kevin_thibedeau 4y ago
It'd be even funnier to have a pond stocked with phish.

cush 4y ago

I totally agree. Instead of advertising, a much more effective way to get a company's brand recognized using small towns is to dump hazardous chemicals in them and light them on fire. We should do that more. Who needs parks anyhow? Less land for parking lots!