It's not an uncommon viewpoint. But the fact of the matter is that without notifications it is hard to build a habitual trigger loop to re-engage users (a lot o

It's not an uncommon viewpoint. But the fact of the matter is that without notifications it is hard to build a habitual trigger loop to re-engage users (a lot of things just fall out of mind and sometimes you'd like a reminder or a notification of something special). If you are careful with what type of, how many, and how you send notifications, then not as many users will disable them.