The best cover letter, imho, shows a personal touch to the application, and covers a short list of requirements listed in the job listing, and why you're the pe

The best cover letter, imho, shows a personal touch to the application, and covers a short list of requirements listed in the job listing, and why you're the perfect candidate for the position. "Your job listing mentioned that you need a team leader for a new application to run on mobile phones. I've led three teams in mobile application development, and all projects launched on time." Etc...