I don't know what QuickBooks market share is, I have seen estimates between 60 and 80%. But there are definitely a lot of direct competitors as well as indirect

I don't know what QuickBooks market share is, I have seen estimates between 60 and 80%. But there are definitely a lot of direct competitors as well as indirect competitors gnawing at their heels with services like invoicing and payroll and payments. I don't see any real barriers to entry created by intuit, especially since the QuickBooks export format is an open format. But, there definitely should be a lot of scrutiny for any additional acquisitions that Intuit makes, because they are definitely big enough to just buy any company that begins to challenge them.