I think that plays a major part of it. When I asked my teenager about it, one of her points was that in order to be successful as an influencer, you needed to

I think that plays a major part of it. When I asked my teenager about it, one of her points was that in order to be successful as an influencer, you needed to speak the language and know the things that have social currency, which is somewhat age limited. Gen Z is targeting Gen Z, if they walk away from that world of spending all day engrossed in social media and trying to be an influencer to work a regular job, they quickly lose pace with everything happening online and its direction. So, if they are seriously trying to become an influencer, accepting any time commitment that doesn't further that objective and removes them from that social sphere effectively ends any chances of it happening. Additionally to the above, my teenager has admitted to me that she knows that influencers are time-limited with their success, it's something that really only happens when you're young, cool, and pretty, and shortly after you have a fall-off. They'd rather make the attempt while they're young and have a lot of anxiety around not doing it, and falling into mediocrity.