I'm with you, and I'm of the opinion that the current TikTok craze has more to do with its brand than its algo. Facebook is old and lame to kids. Even Insta and

I'm with you, and I'm of the opinion that the current TikTok craze has more to do with its brand than its algo. Facebook is old and lame to kids. Even Insta and Snap don't have as much brand cache as TikTok right now because TikTok is the newest major player with the most buzz. However, it's the nature of all hype cycles for high-flying, shiny new things to eventually fall back to Earth: https://en.wikipedia.org/wiki/Gartner_hype_cycle https://en.wikipedia.org/wiki/Gartner_hype_cycle