Not only that - the CEO has broad authority to decide what the best interests of the company and shareholders are, within reason. Shareholders can't sue the CE

Not only that - the CEO has broad authority to decide what the best interests of the company and shareholders are, within reason. Shareholders can't sue the CEO of Whole Foods for failing to stock profitable Coca-Cola products. If the CEO says that's the right decision for their brand, reputation and market positioning - that's precisely the sort of professional judgement the CEO was hired to make.