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Why do you think Premium is a failure? I am a creator with a subscriber base of 2+ million, and a subscriber to Premium. Trivia: on a per-view basis, I make mo

• lofatdairy 4y ago
  Eh, I'm not an analyst, but to the best of my knowledge yt premium falls under google services, which operates at a net negative. TBF it's mixed in w/ other revenue streams w/ most likely higher cost of revenues, but it's possible that the cost of original programming and exclusivity deals are also higher than income. There's also the issue that even with the mediocre original programming and rather lacking exclusive streaming deals, there's nothing to help it compete against free adblock. FWIW it's a step in the right direction, and I'm glad creators earn directly from premium views, but i don't think anyone is saying that yt is going to win the streaming war for commercial content, but if it can tie premium into its creator streaming content like twitch does for subs (maybe like yt premium gives a free sub like amazon prime) then the system seems more well-positioned.